Join the Digital Marketing Workshops of MarketingPulse
Reserve your spot in FREE Digital Marketing Workshops on Day 2 (31 March) of the online event MarketingPulse for the latest practical tips on data-driven marketing, social media marketing and live-streaming strategies:
Programme
31 March, 15:30 - 16:00 hrs HK Time (09:30 - 10:00 hrs CET)
Digital Marketing Workshop 1 - New Marketing World of Opportunities in China: What’s Next in Winning Emerging Digital-Savvy Chinese Consumers
Digital Marketing Workshop
The COVID-19 pandemic has accelerated the transition of consumers and businesses into the digital realm. For marketeers, this offers a great opportunity; those who respond with offering optimised digital customer experiences will gain significant competitive advantage.
In this session, we’ll discuss the key advantages of adopting a data-driven marketing approach with the ability to connect customer data to a highly targeted and personalized experience in both digital advertising and messaging. The integrated access for brands to both advertising and marketing automation solutions are key to help them unlock value to their marketing efforts when it comes to winning Chinese consumers.
Sponsored by:
Speakers:
Ms Yoyo Ng
General Manager, iClick Interactive Asia Group Limited
Ms Kaylie Chan
Product Marketing Manager, iClick Interactive Asia Group Limited
16:10 - 16:40HKT (10:10 - 10:40 hrs CET)
Digital Marketing Workshop 2 - First Party Data, Your First Priority
Digital Marketing Workshop
In recent years, marketers have been indulged with the high effectiveness of 3rd party data for ads targeting and tracking; however in the age of digital, nothing lasts forever, and we are anticipating a no-cookies and no-IDFA environment. It is again a shoutout to the value of first-party data, and how it should be marketers’ first priority as it is future-proof. Data of course is gold, but the question is like I know where the fish are, but how do I catch them.
We will talk about how marketing creativity plays a vital role in collection of customer data, and also how different technologies such as A.I & Chatbot assist along the journey.
Sponsored by:
Speakers:
Mr Jeffrey Hau
Director, PRIZM Group
Ms Stephanie So
Solution Manager, Customer Experience, SAP
16:50 - 17:05HKT (10:50 - 11:05 hrd CET)
Digital Marketing Workshop 3 - Secret to Successful Brand Marketing on Social Media in Mainland China
Digital Marketing Workshop
With Mainland China’s huge consumer market and social media ecosystem, a brand can rapidly blossom from zero to hero with astute online strategy. Vfluencer will reveal marketing tactics using AI and big data across the Mainland China’s numerous social media and e-commerce platforms (including Wechat, The Red and Weibo) to build brand awareness and community following, driving sales. No more wasted marketing investment!
Sponsored by:
Speaker:
Mr Sam Ng
Marketing Director, Vfluencer
17:15 - 17:30HKT (11:15 - 11:30 hrs CET)
Digital Marketing Workshop 4 - Capitalise on Live-Streaming via Facebook and Instagram to Boost Your Business
Digital Marketing Workshop
Combining video with powerful social network, you get a strong social media magnet that’s bound to draw views, shares and even sales. In this session, you will be beefed up with the latest trend in live-streaming. Practical tips on conducting an engaging live-streaming, driving conversions and sales through live-streaming via Facebook and Instagram will also be shared.
Sponsored by:
Speaker:
Ms Winnie Lee
Co-Founder, Spread-it
Click below to register:
