As a seasoned Sinologist, Valérie Hoeks brings over 20 years of experience supporting European and Chinese management teams and board members in navigating complex strategic and cultural challenges.

During her first visit to China in 2000, Valérie was fascinated by the energy of the country and its people. Their resourcefulness and tenacity motivated Valérie to complete her Sinology Masters degree and spend the next twenty-five years gaining valuable experience in the Chinese business world. Valérie is a skilled strategist, mediator and business advisor with a keen understanding of the Chinese market and ways of working.